Our most recent project is about local San Diego coffee roasters, Dorian and Luis at Coatl Coffee.
The original goal was to travel with them to Chiapas, Mexico so see where the coffee beans grow and are harvested. Because there was a limited budget, it turned into a flashback to their first trip there.
I wanted to capture the awe and magic Dorian and Luis felt when they visited the jungle. In their interviews, they always had such reverence for the land and the process of coffee making. So when we "arrive" at the jungle as audience members, our sound designer, Stephanie Gonzalez created an atmosphere that was arrested and sacred.
That kind of feeling is not something you can show on a product. It can only be embodied by people. People in action. People inspiring others.
Branded short films like these can build trust with clients/customers for the brand in ways that a catchy song and some models cannot. They're also a unique way to showcase a brand's values - who does it align with? What is the brand's culture?
Link to our short film on Coatl Coffee: https://www.youtube.com/watch?v=AegCxqRSvkA
Link to REI's film: https://www.youtube.com/watch?v=VnzMdzmlYuo
11/17/2022 11:56:46 pm
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