BTS with a Corporate Videographer: How We Created a Heartfelt Tribute for Goddard Schools

If you've ever wondered what it's like to create a corporate video from concept to final cut, you're in for a treat. In our latest YouTube video, “BTS with a Corporate Videographer”, we take you behind the scenes of a special project: producing a heartfelt tribute video for Goddard Schools' Director of the Year.
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This wasn’t just another shoot. It was an opportunity to tell a meaningful story, collaborate with passionate people, and walk through the full video production process—from preproduction planning to on-set execution and detailed postproduction editing. In this post, I’m pulling back the curtain even further to show you how it all came together—and what goes into making a professional corporate video that really connects.

More businesses are realizing the power of video, but few understand how much thought and care goes into producing something that looks effortless. That’s why we created the BTS (behind-the-scenes) video—to show clients, partners, and fellow creatives what it actually takes to bring a polished piece to life.
Whether you're a marketing manager considering your first video project or a small business owner curious about the process, understanding the workflow can help you make more strategic (and stress-free) decisions.

Step 1: Preproduction — The Blueprint for SuccessEvery strong video starts with a solid foundation. For the Goddard Schools video, preproduction was all about understanding the story we were telling. This wasn’t just a corporate recognition piece—it was about capturing the warmth, leadership, and community impact of the Director of the Year.
Here’s what preproduction looked like:

• Client discovery call – We spoke with the Goddard team to learn about the director, their goals for the video, and who would be featured.
  
• Creative development – We developed a shot list, visual style, and interview questions to draw out authentic, emotional responses.
  
• Logistics – Scheduling interviews, securing filming locations, prepping equipment, and planning our timeline.
  

Preproduction is where 80% of the heavy lifting happens. It’s also where you make the most important creative decisions—before a single frame is shot.

Step 2: Production — Capturing Authenticity on SetWhen shoot day arrived, we were ready. The schedule was tight (as it often is in corporate settings), but preparation paid off. We captured interviews with staff, parents, and the Director herself—all while working around a busy school environment.
Here’s what we focused on during production:

• Lighting and sound – Corporate videos live or die by clean audio and flattering lighting. We brought pro gear to ensure a polished look without disrupting the school’s daily routine.
  
• Story-driven direction – Interviews were guided to feel natural, not scripted. Our goal was to highlight authentic moments, not staged testimonials.
  
• B-roll footage – Capturing context-rich visuals of the school, the children, and interactions added emotional depth to the edit.
  

Because we had done the prep work, we could stay agile on set and still capture everything we needed.

Step 3: Postproduction — Where the Magic HappensOnce the cameras stopped rolling, the real storytelling began. Postproduction is where raw footage becomes a cohesive narrative that hits the heart—and that’s exactly what we aimed for.
Our postproduction process included:

• Selecting the best takes – We combed through hours of footage to find the most powerful, sincere soundbites.
  
• Editing for story – We crafted a narrative arc that would not only honor the Director of the Year, but also resonate with the wider Goddard community.
  
• Color correction & audio mixing – These are the finishing touches that elevate a video from “nice” to “professional.”
  
• Client feedback & revisions – We worked closely with Goddard Schools to ensure the final cut aligned perfectly with their vision.
  

What Makes a Great Corporate Video?After years of working as a corporate videographer, I’ve learned that the best projects are rooted in clarity, trust, and purpose. The Goddard Schools video worked so well because:

• Everyone was aligned on the message.
  
• The team trusted us to tell their story creatively.
  
• We planned thoroughly—and left room for spontaneity.
  

Behind the cameras, lights, and edit timelines, it's always about people. Telling their stories with integrity and skill is what makes a corporate video truly shine.

Watch the Full BTS Video on YouTubeWant to see the full process in action? Check out the video here:
👉 Watch “BTS with a Corporate Videographer” on YouTube
You’ll see footage from the shoot, hear about our gear choices, and get an inside look at what it takes to create a video that makes people feel something.

Final Thoughts: Why BTS Content Builds TrustSharing behind-the-scenes content isn't just fun—it builds trust. It shows potential clients that you're transparent, professional, and serious about your craft. If you’re a business considering video, BTS content can help you choose the right partner by showing you how they actually work.
As a corporate videographer, my goal is always the same: make it easy for clients to tell powerful stories on camera. And if we can have a little fun behind the scenes while doing it? Even better.
Thanks for reading—and if you’re ready to start planning your next video, let’s talk.